Friday, December 25, 2009

the Diamond is beginning to look, well, Squirrelly

Banners unfurled. Signs were replaced. The first of several thousand box seats were fastened to their lower-level aisle positions.

Those were improvements made yesterday at The Diamond, with more to come. The Richmond Flying Squirrels, the Double-A team of the San Francisco Giants, originally pledged $1.5 million to facility upgrades. Chuck Domino, the franchise's chief executive manager, yesterday said the team's commitment has increased to about $1.65 million.

The Richmond Metropolitan Authority, which owns The Diamond, committed $75,500 toward upgrades. Domino said his club's increased commitment will result in a new scoreboard. The Flying Squirrels initially planned to use $25,000 from the RMA to repair the existing scoreboard.

"But after learning more about the problems with the board, we decided that we would put the $25,000 of the RMA's money, instead of toward repairs, toward a new $150,000 board," Domino said.

Green plastic box seats replace the aluminum benches in the lower deck. Luxury boxes and clubhouses are being renovated, among other improvements. Domino said one of his proudest days will occur when the refurbished concession stands open for the Flying Squirrels' April 15 home-opener.

"Those concession stands alone were almost enough to make me run back to Pennsylvania and put my head under the covers and never return to Richmond, Virginia, again," said Domino, who is also chief executive manager of the Triple-A Lehigh Valley Iron Pigs.

Domino was aware of some objections to the unorthodox name of the team when "Flying Squirrels" was announced in mid-October. He said he believes the Richmond community has generally embraced the name since then. The logo was revealed on Dec. 1, also the day the team store The Squirrels Nest opened at The Diamond in the down-the-first-base-line space where the stadium's restaurant used to be.

"If people are voting on the logo with their pocketbooks in the team store, then it looks like it's been well-received," Domino said. "I can't imagine too many teams this time of year doing the business we're doing."

According to Domino, a hat and apparel vendor who thought the club was too ambitious on sales projections recommended that the Flying Squirrels reduce by half the volume of their first order for team gear.

After the first day [the store opened], we called and doubled the order," Domino said.

The Richmond Braves played at Parker Field or The Diamond from 1966-2008, and the Braves' dissatisfaction with the stadium caused the Atlanta organization to relocate its Triple-A franchise to Gwinnett County, Ga.

Still undetermined is a long-term ballpark solution for Richmond. The options appear to be a major renovation of The Diamond, a new ballpark on the Boulevard, or a new ballpark elsewhere in the area.

James L. Jenkins, chairman of the RMA board of directors, said informal discussions continue about a long-term plan for new or renovated stadium. More serious discussions could begin next year, he suggested.

"It's still too soon, in my opinion, with the economy being as it is and with the jurisdictions struggling with their budgets for 2010 and looking at a continuing struggle for 2011," Jenkins said. "I don't know that anybody is ready to whip out a checkbook and make a commitment at this point."

Domino said the RMA is working on finding a new home for The Diamond's most conspicuous resident: the sculpture of Connecticut, the Native American brave who peers onto the Boulevard from the stadium's superstructure. It now appears possible, however, that Connecticut could remain on the perch he has occupied since 1985.