First, make The Diamond swing. Then consider a long-term solution to Richmond's ballpark situation.
Those who attended yesterday's Kiwanis Club of Richmond luncheon at the Virginia Historical Society received that pitch from Todd Parnell, the vice president and COO of the Flying Squirrels, Richmond's new Double-A baseball franchise.
"We're committed to making The Diamond the place where more people come to than any other place in the Eastern League," Parnell said. "And then, everything else will happen from there.
"I want to put as many rear ends in the seats as we possibly can, and that's what we're focused on doing."
The Flying Squirrels are investing about $1.5 million improvements to The Diamond, whose condition drove the Atlanta Braves' Triple-A franchise from Richmond following the 2008 season. A community decision on whether to build a new ballpark will depend partly on what the Flying Squirrels offer, Parnell suggested during his high-energy presentation of about 30 minutes.
"You've got to yell when it's time for me stop," Parnell told his audience. "I should have been a preacher, but there are certain things that got in the way of that."
Entertainment at The Diamond will start not with the first pitch, but when fans "drive into the parking lot," Parnell promised. "There are a few things as a consumer, just like you, that really get to me. It's parking, friendliness, pricing, friendliness, pricing and friendliness."
The last four digits of the Flying Squirrels' telephone number spell F-U-N-N. "We're so much fun we needed to add another N," Parnell said.
The Flying Squirrels will have a minimum of 10 fireworks nights a year, according to Parnell, who's been in the minor-league baseball business for 21 years. The R-Braves usually put on two fireworks shows per season. Each Richmond player will have a community-service requirement that may involve a reading program or some other activity related to Richmond's youth.
"Our philosophy is we start at 'yes,' and go backwards. We don't start at 'no,'" Parnell said. "We really want to do everything people ask us to do, or at least will attempt to do it
Wednesday, January 13, 2010
Friday, December 25, 2009
the Diamond is beginning to look, well, Squirrelly
Banners unfurled. Signs were replaced. The first of several thousand box seats were fastened to their lower-level aisle positions.
Those were improvements made yesterday at The Diamond, with more to come. The Richmond Flying Squirrels, the Double-A team of the San Francisco Giants, originally pledged $1.5 million to facility upgrades. Chuck Domino, the franchise's chief executive manager, yesterday said the team's commitment has increased to about $1.65 million.
The Richmond Metropolitan Authority, which owns The Diamond, committed $75,500 toward upgrades. Domino said his club's increased commitment will result in a new scoreboard. The Flying Squirrels initially planned to use $25,000 from the RMA to repair the existing scoreboard.
"But after learning more about the problems with the board, we decided that we would put the $25,000 of the RMA's money, instead of toward repairs, toward a new $150,000 board," Domino said.
Green plastic box seats replace the aluminum benches in the lower deck. Luxury boxes and clubhouses are being renovated, among other improvements. Domino said one of his proudest days will occur when the refurbished concession stands open for the Flying Squirrels' April 15 home-opener.
"Those concession stands alone were almost enough to make me run back to Pennsylvania and put my head under the covers and never return to Richmond, Virginia, again," said Domino, who is also chief executive manager of the Triple-A Lehigh Valley Iron Pigs.
Domino was aware of some objections to the unorthodox name of the team when "Flying Squirrels" was announced in mid-October. He said he believes the Richmond community has generally embraced the name since then. The logo was revealed on Dec. 1, also the day the team store The Squirrels Nest opened at The Diamond in the down-the-first-base-line space where the stadium's restaurant used to be.
"If people are voting on the logo with their pocketbooks in the team store, then it looks like it's been well-received," Domino said. "I can't imagine too many teams this time of year doing the business we're doing."
According to Domino, a hat and apparel vendor who thought the club was too ambitious on sales projections recommended that the Flying Squirrels reduce by half the volume of their first order for team gear.
After the first day [the store opened], we called and doubled the order," Domino said.
The Richmond Braves played at Parker Field or The Diamond from 1966-2008, and the Braves' dissatisfaction with the stadium caused the Atlanta organization to relocate its Triple-A franchise to Gwinnett County, Ga.
Still undetermined is a long-term ballpark solution for Richmond. The options appear to be a major renovation of The Diamond, a new ballpark on the Boulevard, or a new ballpark elsewhere in the area.
James L. Jenkins, chairman of the RMA board of directors, said informal discussions continue about a long-term plan for new or renovated stadium. More serious discussions could begin next year, he suggested.
"It's still too soon, in my opinion, with the economy being as it is and with the jurisdictions struggling with their budgets for 2010 and looking at a continuing struggle for 2011," Jenkins said. "I don't know that anybody is ready to whip out a checkbook and make a commitment at this point."
Domino said the RMA is working on finding a new home for The Diamond's most conspicuous resident: the sculpture of Connecticut, the Native American brave who peers onto the Boulevard from the stadium's superstructure. It now appears possible, however, that Connecticut could remain on the perch he has occupied since 1985.
Those were improvements made yesterday at The Diamond, with more to come. The Richmond Flying Squirrels, the Double-A team of the San Francisco Giants, originally pledged $1.5 million to facility upgrades. Chuck Domino, the franchise's chief executive manager, yesterday said the team's commitment has increased to about $1.65 million.
The Richmond Metropolitan Authority, which owns The Diamond, committed $75,500 toward upgrades. Domino said his club's increased commitment will result in a new scoreboard. The Flying Squirrels initially planned to use $25,000 from the RMA to repair the existing scoreboard.
"But after learning more about the problems with the board, we decided that we would put the $25,000 of the RMA's money, instead of toward repairs, toward a new $150,000 board," Domino said.
Green plastic box seats replace the aluminum benches in the lower deck. Luxury boxes and clubhouses are being renovated, among other improvements. Domino said one of his proudest days will occur when the refurbished concession stands open for the Flying Squirrels' April 15 home-opener.
"Those concession stands alone were almost enough to make me run back to Pennsylvania and put my head under the covers and never return to Richmond, Virginia, again," said Domino, who is also chief executive manager of the Triple-A Lehigh Valley Iron Pigs.
Domino was aware of some objections to the unorthodox name of the team when "Flying Squirrels" was announced in mid-October. He said he believes the Richmond community has generally embraced the name since then. The logo was revealed on Dec. 1, also the day the team store The Squirrels Nest opened at The Diamond in the down-the-first-base-line space where the stadium's restaurant used to be.
"If people are voting on the logo with their pocketbooks in the team store, then it looks like it's been well-received," Domino said. "I can't imagine too many teams this time of year doing the business we're doing."
According to Domino, a hat and apparel vendor who thought the club was too ambitious on sales projections recommended that the Flying Squirrels reduce by half the volume of their first order for team gear.
After the first day [the store opened], we called and doubled the order," Domino said.
The Richmond Braves played at Parker Field or The Diamond from 1966-2008, and the Braves' dissatisfaction with the stadium caused the Atlanta organization to relocate its Triple-A franchise to Gwinnett County, Ga.
Still undetermined is a long-term ballpark solution for Richmond. The options appear to be a major renovation of The Diamond, a new ballpark on the Boulevard, or a new ballpark elsewhere in the area.
James L. Jenkins, chairman of the RMA board of directors, said informal discussions continue about a long-term plan for new or renovated stadium. More serious discussions could begin next year, he suggested.
"It's still too soon, in my opinion, with the economy being as it is and with the jurisdictions struggling with their budgets for 2010 and looking at a continuing struggle for 2011," Jenkins said. "I don't know that anybody is ready to whip out a checkbook and make a commitment at this point."
Domino said the RMA is working on finding a new home for The Diamond's most conspicuous resident: the sculpture of Connecticut, the Native American brave who peers onto the Boulevard from the stadium's superstructure. It now appears possible, however, that Connecticut could remain on the perch he has occupied since 1985.
Wednesday, December 2, 2009
Wednesday, November 25, 2009
Flying Squirrels Baseball To Air On Sports Radio 910
RICHMOND, VA - The Richmond Flying Squirrels, Double-A affiliate of the San Francisco Giants, are pleased to announce a two-year media partnership with Clear Channel Broadcasting - Richmond, which will make Sports Radio 910 AM the radio flagship station for Flying Squirrels baseball in their first two seasons in Richmond. Sports Radio 910 will carry all 142 regular season games, any potential post-season games and the Eastern League All-Star Game. Additionally, all games will be available via on-line streaming at SportsRadio910.com.
"Sports Radio 910 is proud to be the radio home for the exciting first two seasons of Flying Squirrels baseball, including the inaugural season in 2010," said Sports Radio 910 Program Director Michael Clifford. "We look forward to a long relationship with the Flying Squirrels and are happy to get local Richmond baseball back on the air!"
The Flying Squirrels have also announced their radio broadcast team, which will consist of Jon Laaser and Anthony Oppermann. Laaser will provide play-by-play during all 142 regular season games, while Oppermann will provide play-by-play during home games and select road games. Both voices will have a consistent presence on Flying Squirrels' broadcasts, as Oppermann will also anchor 30-minute pre and post-game shows for all game broadcasts.
"Anthony (Oppermann) and I have both come to Richmond with the goal of providing a Major League-caliber broadcast to the baseball fans in this great area," said Laaser. "We couldn't be more pleased that we have formed this partnership with Sports Radio 910, where we know we will have the opportunity to implement that broadcast, while continuing to expand the reach of Flying Squirrels Baseball."
Laaser comes to Richmond after a one-season stint as the lead broadcaster for the Montgomery Biscuits (Double-A - Tampa Bay Rays). He is reunited with Flying Squirrels' Vice President & COO Todd "Parney" Parnell, whom he worked with while calling games for the Myrtle Beach Pelicans (Advanced-A - Atlanta Braves) in 2008 and the Altoona Curve (Double-A - Pittsburgh Pirates) in 2007. A native of Minneapolis, MN, he has also provided play-by-play for the Yakima Bears (A - Arizona Diamondbacks), St. Paul Saints (Independent) and St. Cloud River Bats (Summer Collegiate). In addition to his experience in baseball, Laaser has also served as the lead announcer for Charleston Southern University football and men's basketball, the Minnesota State High School Football/Basketball Championships and Hamline (MN) University football. His broadcasting career began in sports talk radio, with Clear Channel's KFAN in his native Minneapolis.
Oppermann also brings a wealth of experience to the Flying Squirrels radio booth, having most recently occupied the role of "Voice of the R-Phils," as the lead broadcaster for the Reading Phillies (Double-A - Philadelphia Phillies) in 2009. A native of La Grange, TX, Oppermann spent two seasons (2007, 08) as the lead broadcaster for the Potomac Nationals (Advanced-A - Washington Nationals), based in Woodbridge, VA. His baseball resume also includes time spent with the Daytona Cubs (Advanced-A - Chicago Cubs) and Round Rock Express (Double-A - Houston Astros). He rejoins Flying Squirrels' CEM Chuck Domino, whom he worked with in Reading, as well as Flying Squirrels' General Manager Bill Papierniak, whom he worked with in Daytona
"Sports Radio 910 is proud to be the radio home for the exciting first two seasons of Flying Squirrels baseball, including the inaugural season in 2010," said Sports Radio 910 Program Director Michael Clifford. "We look forward to a long relationship with the Flying Squirrels and are happy to get local Richmond baseball back on the air!"
The Flying Squirrels have also announced their radio broadcast team, which will consist of Jon Laaser and Anthony Oppermann. Laaser will provide play-by-play during all 142 regular season games, while Oppermann will provide play-by-play during home games and select road games. Both voices will have a consistent presence on Flying Squirrels' broadcasts, as Oppermann will also anchor 30-minute pre and post-game shows for all game broadcasts.
"Anthony (Oppermann) and I have both come to Richmond with the goal of providing a Major League-caliber broadcast to the baseball fans in this great area," said Laaser. "We couldn't be more pleased that we have formed this partnership with Sports Radio 910, where we know we will have the opportunity to implement that broadcast, while continuing to expand the reach of Flying Squirrels Baseball."
Laaser comes to Richmond after a one-season stint as the lead broadcaster for the Montgomery Biscuits (Double-A - Tampa Bay Rays). He is reunited with Flying Squirrels' Vice President & COO Todd "Parney" Parnell, whom he worked with while calling games for the Myrtle Beach Pelicans (Advanced-A - Atlanta Braves) in 2008 and the Altoona Curve (Double-A - Pittsburgh Pirates) in 2007. A native of Minneapolis, MN, he has also provided play-by-play for the Yakima Bears (A - Arizona Diamondbacks), St. Paul Saints (Independent) and St. Cloud River Bats (Summer Collegiate). In addition to his experience in baseball, Laaser has also served as the lead announcer for Charleston Southern University football and men's basketball, the Minnesota State High School Football/Basketball Championships and Hamline (MN) University football. His broadcasting career began in sports talk radio, with Clear Channel's KFAN in his native Minneapolis.
Oppermann also brings a wealth of experience to the Flying Squirrels radio booth, having most recently occupied the role of "Voice of the R-Phils," as the lead broadcaster for the Reading Phillies (Double-A - Philadelphia Phillies) in 2009. A native of La Grange, TX, Oppermann spent two seasons (2007, 08) as the lead broadcaster for the Potomac Nationals (Advanced-A - Washington Nationals), based in Woodbridge, VA. His baseball resume also includes time spent with the Daytona Cubs (Advanced-A - Chicago Cubs) and Round Rock Express (Double-A - Houston Astros). He rejoins Flying Squirrels' CEM Chuck Domino, whom he worked with in Reading, as well as Flying Squirrels' General Manager Bill Papierniak, whom he worked with in Daytona
Sunday, November 1, 2009
Upgrades under way at The Diamond
Lower-deck benches are gone. Concession stands have been gutted. A former restaurant is being transformed into a merchandise store.
The Diamond is undergoing unprecedented renovation.
Before the Class AA Richmond Flying Squirrels open their home schedule April 15, 3,200 dark green box seats will be fitted into the lower bowl, which had aluminum benches and backrests. The concession operation will be reinvented. Flying Squirrels gear will be sold from one of the largest souvenir shops in the minor leagues.
"In terms of the [fans'] experience, being able to sit in a new, individual plastic seat with a cup-holder is going to be probably the first thing that makes the most lasting impression," said Mike Berry, general manager of the Richmond Metropolitan Authority, which owns and operates The Diamond.
Franchise owners committed $1.5 million to renovation. The RMA contributed $75,500.
"The team with new ownership is looking to do whatever they can to make [fans] feel that this is going to be a fun place," Berry said. "There's going to be a lot of stuff going on, and they want to make this the best family experience they can make it."
No comparable upgrade took place at the 12,134-seat facility while Atlanta's Triple-A team, owned by the Atlanta Braves, played there from the ballpark's opening day in 1985 through the 2008 season. There also are improvements fans won't see. The front office has been remodeled. The home clubhouse was gutted and expanded. It will include a weight room. The press box is getting new windows.
More comfortable seats and better concessions were priorities, according to Todd Parnell, the Flying Squirrels' vice president and COO.
"People are really going to be able to have a full food and beverage experience here at The Diamond," he said. "They'll be able to see the food being prepared. They'll be able to smell it. They'll be able to enjoy the taste of it.
"There's a lot, in my opinion, that goes on with food and beverage as part of the experience a family has wherever they go. It's our plan to make sure the food and beverage experience here is a big part of coming to the game."
There is no resolution concerning Connecticut, the sculpture of the American Indian that peers out over The Boulevard, Berry said. His staff is exploring options apart from the ballpark perch for Connecticut because "I don't know that the team necessarily feels like he really fits into what they're doing," said Berry. He chose not to elaborate on what options are being considered.
The RMA and the franchise agreed to a two-year lease for use of The Diamond, with three one-year renewals possible. During the period to which the lease applies, the RMA and the franchise will explore the possibilities of a major renovation of The Diamond and a new ballpark, at that site or elsewhere.
The Diamond is undergoing unprecedented renovation.
Before the Class AA Richmond Flying Squirrels open their home schedule April 15, 3,200 dark green box seats will be fitted into the lower bowl, which had aluminum benches and backrests. The concession operation will be reinvented. Flying Squirrels gear will be sold from one of the largest souvenir shops in the minor leagues.
"In terms of the [fans'] experience, being able to sit in a new, individual plastic seat with a cup-holder is going to be probably the first thing that makes the most lasting impression," said Mike Berry, general manager of the Richmond Metropolitan Authority, which owns and operates The Diamond.
Franchise owners committed $1.5 million to renovation. The RMA contributed $75,500.
"The team with new ownership is looking to do whatever they can to make [fans] feel that this is going to be a fun place," Berry said. "There's going to be a lot of stuff going on, and they want to make this the best family experience they can make it."
No comparable upgrade took place at the 12,134-seat facility while Atlanta's Triple-A team, owned by the Atlanta Braves, played there from the ballpark's opening day in 1985 through the 2008 season. There also are improvements fans won't see. The front office has been remodeled. The home clubhouse was gutted and expanded. It will include a weight room. The press box is getting new windows.
More comfortable seats and better concessions were priorities, according to Todd Parnell, the Flying Squirrels' vice president and COO.
"People are really going to be able to have a full food and beverage experience here at The Diamond," he said. "They'll be able to see the food being prepared. They'll be able to smell it. They'll be able to enjoy the taste of it.
"There's a lot, in my opinion, that goes on with food and beverage as part of the experience a family has wherever they go. It's our plan to make sure the food and beverage experience here is a big part of coming to the game."
There is no resolution concerning Connecticut, the sculpture of the American Indian that peers out over The Boulevard, Berry said. His staff is exploring options apart from the ballpark perch for Connecticut because "I don't know that the team necessarily feels like he really fits into what they're doing," said Berry. He chose not to elaborate on what options are being considered.
The RMA and the franchise agreed to a two-year lease for use of The Diamond, with three one-year renewals possible. During the period to which the lease applies, the RMA and the franchise will explore the possibilities of a major renovation of The Diamond and a new ballpark, at that site or elsewhere.
Friday, October 16, 2009
Displaying the spirit with which Flying Squirrels was picked as the name of Richmond's new baseball team, the Double-A franchise's general manager expressed outside-the-box approval yesterday.
"Let me be the first one to say: 'Let's go nuts!'" Bill Papierniak said.
Flying Squirrels, chosen by franchise owners and manage ment, was among more than 6,000 submissions in a name-the-team contest.
Flying Squirrels was the submission of Prince George County's Brad Mead. He won two season tickets for life, a jacket and a cap.
Mead's picture will appear in the 2010 program. He was unable to attend yesterday's announcement at the Richmond Times-Dispatch's headquarters downtown and was represented by his mother, Donna Nelson, and stepfather, Kyle.
Mead, a 30-year-old graduate of James Madison University, works as a magistrate in Hopewell. He is a fan of the Boston Red Sox and said he didn't attend many games at The Diamond after his 1997 graduation from Prince George High School.
Regarding his suggestion of Flying Squirrels, Mead said he considered the trend toward odd nicknames among minor-league teams and tried to come up with one that was "goofy or crazy."
To Chuck Domino, the club's chief executive manager, Flying Squirrels stood out because it is highly unusual. He heard from those who pushed hard for Rapids, Rebels, Virginians and other conservative options.
"Just didn't have the pizzazz," Domino said.
The Flying Squirrels name fits the approach that Domino and Todd Parnell, the Squirrels' vice president and chief operating officer, intend to take with the Double-A team of the San Francisco Giants.
Domino noted that the circus atmosphere at games is the job of franchise management; the Giants will handle the baseball. Games start April 15 at The Diamond.
The team is relocating from Connecticut, where it was known as the Defenders.
Domino acknowledged that the choice of Flying Squirrels -- which beat finalists Rock Hoppers, Rhinos, Flatheads and Hush Puppies -- probably would not receive immediate approval from Richmond-area residents.
"It's going to be rough. We're going to have to put on our seat belts," he said. "But we promised Richmond that we were going to be different, and I think this makes a statement that we are going to be different."
The Division III teams at Mary Baldwin College in Staunton are called the Fighting Squirrels.
"People think our name is funny, but we've also gotten a lot of good press because of it," said Sharon Spalding, the school's athletic director.
Mary Baldwin's nickname comes from the central figure in the crest of a school founder.
Domino is the former general manager of the Double-A Reading Phillies. Parnell is the former GM of the Double-A Altoona Curve. The franchises, both in Pennsylvania, were very successful under their leadership.
"They set the standard for what happens in minor-league baseball and the amusement," said Gary Green, part of the franchise's ownership group. "They set the standard, and everybody else follows. This is about fun. Minor-league baseball is anything but conventional."
According to Domino, each of the finalists had some support among the group that eventually agreed on Flying Squirrels. He added that Flying Squirrels received sufficient support in online voting for finalists "to affirm our decision."
Gauging merchandising potential was a part of the decision-making process, and yesterday Domino already was considering the possibilities of squirrel tails, squirrel nests and other squirrelly links. A team store will replace the restaurant at The Diamond.
The team logo will be ready by the end of next month. The franchise's new Web site is SquirrelsBaseball.com
"Let me be the first one to say: 'Let's go nuts!'" Bill Papierniak said.
Flying Squirrels, chosen by franchise owners and manage ment, was among more than 6,000 submissions in a name-the-team contest.
Flying Squirrels was the submission of Prince George County's Brad Mead. He won two season tickets for life, a jacket and a cap.
Mead's picture will appear in the 2010 program. He was unable to attend yesterday's announcement at the Richmond Times-Dispatch's headquarters downtown and was represented by his mother, Donna Nelson, and stepfather, Kyle.
Mead, a 30-year-old graduate of James Madison University, works as a magistrate in Hopewell. He is a fan of the Boston Red Sox and said he didn't attend many games at The Diamond after his 1997 graduation from Prince George High School.
Regarding his suggestion of Flying Squirrels, Mead said he considered the trend toward odd nicknames among minor-league teams and tried to come up with one that was "goofy or crazy."
To Chuck Domino, the club's chief executive manager, Flying Squirrels stood out because it is highly unusual. He heard from those who pushed hard for Rapids, Rebels, Virginians and other conservative options.
"Just didn't have the pizzazz," Domino said.
The Flying Squirrels name fits the approach that Domino and Todd Parnell, the Squirrels' vice president and chief operating officer, intend to take with the Double-A team of the San Francisco Giants.
Domino noted that the circus atmosphere at games is the job of franchise management; the Giants will handle the baseball. Games start April 15 at The Diamond.
The team is relocating from Connecticut, where it was known as the Defenders.
Domino acknowledged that the choice of Flying Squirrels -- which beat finalists Rock Hoppers, Rhinos, Flatheads and Hush Puppies -- probably would not receive immediate approval from Richmond-area residents.
"It's going to be rough. We're going to have to put on our seat belts," he said. "But we promised Richmond that we were going to be different, and I think this makes a statement that we are going to be different."
The Division III teams at Mary Baldwin College in Staunton are called the Fighting Squirrels.
"People think our name is funny, but we've also gotten a lot of good press because of it," said Sharon Spalding, the school's athletic director.
Mary Baldwin's nickname comes from the central figure in the crest of a school founder.
Domino is the former general manager of the Double-A Reading Phillies. Parnell is the former GM of the Double-A Altoona Curve. The franchises, both in Pennsylvania, were very successful under their leadership.
"They set the standard for what happens in minor-league baseball and the amusement," said Gary Green, part of the franchise's ownership group. "They set the standard, and everybody else follows. This is about fun. Minor-league baseball is anything but conventional."
According to Domino, each of the finalists had some support among the group that eventually agreed on Flying Squirrels. He added that Flying Squirrels received sufficient support in online voting for finalists "to affirm our decision."
Gauging merchandising potential was a part of the decision-making process, and yesterday Domino already was considering the possibilities of squirrel tails, squirrel nests and other squirrelly links. A team store will replace the restaurant at The Diamond.
The team logo will be ready by the end of next month. The franchise's new Web site is SquirrelsBaseball.com
Thursday, October 15, 2009
Flying Squirrels soar into Richmond
Gliding rodents have prevailed.
At a press conference Thursday afternoon, Richmond Pro Baseball announced that the name of the city's new Eastern League team will be the Flying Squirrels. The moniker was one of six finalists chosen in a name-the-team contest which drew over 15,000 submissions.
The Flying Squirrels, San Francisco's Double-A affiliate, relocated from Norwich, Conn. (where they played as the Connecticut Defenders).
The club will play in The Diamond, which housed the International League's Richmond Braves until that team moved to Gwinnett County, Ga., following the 2008 campaign.
Flying Squirrels -- which was chosen by the team's owners, front office staff and marketing partners -- beat out Flatheads, Rhinos, Rock Hoppers, and Hush Puppies. The latter entry was a late "Wild Card" addition to the contest, chosen by CNBC sports business reporter Darren Rovell after he solicited name suggestions on his blog. An additional contender, Hambones, was removed from consideration earlier this week after the NAACP pointed out that "hambone" is the name of a foot-stomping minstrel show dance (the club had chosen it as a finalist in homage to Virginia ham).
"We are thrilled with the passion that selecting the name of the team has ignited within the community," said Richmond Professional Baseball chief executive manager Chuck Domino in a press release. "We have promised the baseball fans of Richmond a truly unique brand of fun. Out of all the tremendous entries we received, we believe the Flying Squirrels moniker provides the best representation of that brand, while giving us unlimited avenues to creatively explore the identity of this team."
In attendance at the press conference were Jason Klein and Casey White of Plan B Branding, who outlined the team's strategy in regards to the creation of a logo and branding strategy (The logo will be unveiled at a later date). Brad Mead, the fan who submitted "Flying Squirrels" in the name-the-team contest, was unable to attend. However, Mead's mother and step-father accepted the prize of two life-time season tickets on his behalf.
Speculation over the team name had been a hot topic of conversation in Richmond since the finalists were announced last week. Many fans reacted negatively to the choices, often citing a lack of seriousness and/or local connection as a reason. Todd Parnell, the Flying Squirrel's vice-president and COO, said that the passionate reaction of the fan base could only be seen as a positive.
"I think it's awesome, to know that the people of Richmond care so much," he said in a phone conversation Wednesday afternoon. "We will never shy away from getting people to talk, and having an opinion, so we haven't taken offense. Whether people are saying things that are good or bad, it's all good because they are talking about Richmond baseball as a family again. And, at the end of the day, who's going to turn away from fun?"
At a press conference Thursday afternoon, Richmond Pro Baseball announced that the name of the city's new Eastern League team will be the Flying Squirrels. The moniker was one of six finalists chosen in a name-the-team contest which drew over 15,000 submissions.
The Flying Squirrels, San Francisco's Double-A affiliate, relocated from Norwich, Conn. (where they played as the Connecticut Defenders).
The club will play in The Diamond, which housed the International League's Richmond Braves until that team moved to Gwinnett County, Ga., following the 2008 campaign.
Flying Squirrels -- which was chosen by the team's owners, front office staff and marketing partners -- beat out Flatheads, Rhinos, Rock Hoppers, and Hush Puppies. The latter entry was a late "Wild Card" addition to the contest, chosen by CNBC sports business reporter Darren Rovell after he solicited name suggestions on his blog. An additional contender, Hambones, was removed from consideration earlier this week after the NAACP pointed out that "hambone" is the name of a foot-stomping minstrel show dance (the club had chosen it as a finalist in homage to Virginia ham).
"We are thrilled with the passion that selecting the name of the team has ignited within the community," said Richmond Professional Baseball chief executive manager Chuck Domino in a press release. "We have promised the baseball fans of Richmond a truly unique brand of fun. Out of all the tremendous entries we received, we believe the Flying Squirrels moniker provides the best representation of that brand, while giving us unlimited avenues to creatively explore the identity of this team."
In attendance at the press conference were Jason Klein and Casey White of Plan B Branding, who outlined the team's strategy in regards to the creation of a logo and branding strategy (The logo will be unveiled at a later date). Brad Mead, the fan who submitted "Flying Squirrels" in the name-the-team contest, was unable to attend. However, Mead's mother and step-father accepted the prize of two life-time season tickets on his behalf.
Speculation over the team name had been a hot topic of conversation in Richmond since the finalists were announced last week. Many fans reacted negatively to the choices, often citing a lack of seriousness and/or local connection as a reason. Todd Parnell, the Flying Squirrel's vice-president and COO, said that the passionate reaction of the fan base could only be seen as a positive.
"I think it's awesome, to know that the people of Richmond care so much," he said in a phone conversation Wednesday afternoon. "We will never shy away from getting people to talk, and having an opinion, so we haven't taken offense. Whether people are saying things that are good or bad, it's all good because they are talking about Richmond baseball as a family again. And, at the end of the day, who's going to turn away from fun?"
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